MarquinSmith

Analytical – Honest – Passionate

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Author: M Smith

Business

Recency, Frequency, Monetary framework for Customer Segmentation in PowerBI

29th March 201929th March 2019 M Smith1 Comment

Reach Frequency, Monetary (or RFM) analysis is a longstanding tool for identifying segments of customers that are higher value. RFM takes into account 3 factors for determining the value of different customers:  …

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Web Analytics

From Google to Matomo

20th October 201816th October 2018 M SmithLeave a comment

After some thought I have decided to move away from Google Analytics and over to the Matomo Analytics to track visits to this site. The main reason for this is …

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Business

Nassim Nicholas Taleb at BLOCKCON

16th October 2018 M SmithLeave a comment

A conversation between Nassim Nicholas Taleb and Naval Ravikant at Blockcon. Taleb is an author who popularised the term ‘Black Swan’ and has a book by the same name. In …

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cybersecurity

Brave Browser – Changing the Economics of the web

24th June 201824th October 2019 M SmithLeave a comment

Brendan Eich, the co-founder and CEO of the Brave Browser, (and also inventor of JavaScript), recently went on the Jolly Swagmen podcast. On this episode he talks about what led …

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Business

Tracking first visits to a website

4th June 2018 M SmithLeave a comment

In the world of marketing and advertising there is always the need to understand what kind of effect the activity is having. After all you only do marketing because you …

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Business

Persuasion and Control

6th May 2018 M SmithLeave a comment

Recently Facebook has been under serious scrutiny about their data privacy policies and practices. The business model that Facebook has, along with the majority of the internet, is one that …

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Data Analysis

Creating an ‘Article Meta Data’ Database – Phase 2: Saving Data Locally

14th April 2018 M SmithLeave a comment

Previously we looked at getting some interesting pieces of information from an article. This included data such as: Article Title Article Publish date Text of the article Keywords in the …

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Data Analysis

Creating an ‘Article Meta Data’ Database – Phase 1: The Newspaper package

29th March 2018 M Smith1 Comment

Newspaper A python package for article scraping and curation The newspaper package for python makes it extremely easy to download article content. Not only that, it has built in functionality …

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Finance

If you can – a blueprint for financial security

10th March 201810th March 2018 M SmithLeave a comment

“If you can” is a pamphlet written by William J. Bernstein on How Millennials Can Get Rich Slowly. For those interested in learning more about how to be financially secure …

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cybersecurity

Backing up files on Linux with rsync

7th March 20187th March 2018 M SmithLeave a comment

For a couple of years now I have been using Linux on my computer at home. Having bounced around a few distros I have settled on Linux Mint, and it …

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Recent Posts

  • Top 10 podcasts of 2020 – according to podcastnotes
  • Introduction to Google Colab
  • October 2020 position
  • Wanna Bet
  • Creating a Flask App on a subdomain

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