For those interested in the field of Digital Analytics I have put together this project based curriculum to take someone from “digital analytics curious” to having the technical skill set of a well rounded Digital Analyst.
https://github.com/quincysmiith/digital-analytics-masterclass/blob/main/README.md
Completion of each area of the learning path will enable people to have the following tools:
- Foundational knowledge of web implementation tracking
- Ability to debug live web tracking
- Familiarity with at least one web analytics platform
- Using web analytics data to answer business questions
- Building reports with at least one visualization or business intelligence tool
With those who are prepared to dive deeper able to develop “web tracking implementation specialist” or “data engineer” aligned skills.
There are of course, other skills to becoming an excellent Digital Analytics practitioner such as curiosity, stakeholder partner management, and communication.