Podcast Notes – 10 components for booting up a freelancer career

Matt Gartland the CFO and COO of Smart passive income shares his thoughts on what to do if you are interested in using this moment to start up a freelancing business.

  1. Organise your thoughts
  2. Develop a business model
  3. Present a professional image
  4. Track your prospective clients
  5. Consider joining a a freelancer marketplace
  6. Join a community of freelancers
  7. Demonstrate your expertise in content form
  8. Collect and incorporate testimonials into marketing materials
  9. Prepare to be surprised, prepare to adapt
  10. Don’t quit.

1. Organise your thoughts

What languages do you like, good at. Front end vs back end. Map out ideas.

Give some shape and form to your ideas.

Mind map / brainstorm. mindnode.com

2. Develop a business model

The business model canvas – a 1 page sheet with very useful prompts.

What do you do? Who do you help?

Specificity and niche down.

3. Present a professional image

Create marketing assets.

typeform.com

squarespace

leadpages – marketing landing pages

studiopress

quickbooks – invoicing

and.co

legalzoom – contracts

4. Track your prospective clients

What do you do with the interest?

Google Sheets for tracking interest. Last contact date, etc

Customer Relationship Management mentality

Does not need to be complex

Trello

Digital systems tend to work better

pipedrive

5. Consider joining a freelancer marketplace

Can be used to supplement lead generation.

Upwork is the biggest and most established

reedsy is a platform where freelancers around books and book publishing can look for work.

6. Join a community of freelancers

Social components are big

Freelancers may have more business than they can handle or may wish to partner.

Unreal collective community

7. Demonstrate your expertise in content form

Create a manifesto. Can be a free ebook or pdf download. A podcast.

Take the case studies and make a piece of content around it.

8. Collect and incorporate testimonials into marketing materials

Ask while it is fresh in peoples minds

9. Prepare to be surprised, prepare to adapt.

You will have disgruntled clients.

Your most lucrative project may be on your easiest to manage client.

Both positive and negative surprises.

Clients that pay late and never pay.

10. Don’t quit

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